Love Bomb 2013: Love Letters

You may remember last year I shot this campaign for the first Independent Lingerie Brands Love Bomb. Well, we did it again, on a slightly smaller scale (with 8 brands rather than 10) but with just as awesome prizes.

I shot the images a few weeks ago, which have now all been released. You have until tomorrow to enter to win each prize from each brand, so make sure you take a look at how to enter here! 

Model is
Miss Miranda
Fabulous hats are by Lily Lewis

 

Hat by Lily Lewis, Bra and brief by Playful Promises, Waspie by Velda Lauder, Suspender belt by Kiss Me Deadly.

 

Hat by Lily Lewis, Lingerie by Fraulein Annie

 

Bra and brief by Kriss Soonik, Waspie by Playful Promises, Suspender belt by Kiss Me Deadly

 

Gown by Ayten Gasson

 

Bra and brief by Miss Mandalay, Girdle by Kiss Me Deadly

 

Hat by Lily Lewis, swimsuit by Paolita

 

What do you think?

 

Some Alternative Valentine's Day Advice

Anita De Bauch, shot by me. This was actually a halloween shoot but hey!

 

I don't do Valentine's Day.

 

And it's nothing to do with being single. I've actually been in a romantic relationship for 3 and a half years, and we have never celebrated Valentine's Day. Why? Because we don't believe that you need a "special" (see: marketing gimmick) day to show eachother how we feel. 

 

I've read some great articles from singletons (particularly love this one from Lea of The High Tea Cast, which is a superb blog) and of course the deluge of Valentine's tips and advice, mainly aimed at men regarding buying lingerie for a female. I've even read a few articles that seem to have the outdated idea that when a man pays for a date, it is then up to the woman to pay him back with sex. 

 

Now, I'm lucky enough not to have ever dated, or been friends with, a man who thinks that by spending money he is OWED sex (or in fact, owed sex in general). So, much to my dismay, I was surprised to find out that this primitive way of thinking didn't die out in the 1900s. Not only that, but men are being actively encouraged to think like this.

 

So here is my Valentine's advice, if you so wish to use this one day a year to show that special person (and I'm talking about those of you who are straight, bisexual, homosexual or otherwise inclined - too much Valentine's Day advice/marketing is aimed at men buying for women) you love them:

 

1. Don't just stop at Valentine's Day.

If you REALLY, really want to get involved on the day, do so, but don't make it a once a year thing. The most romantic gestures are often complete surprises.

 

 2. You don't need to spend a wad of cash on a dinner date to show you care. 

The best gifts I've ever had are hand-made and meaningful. I'm assuming you know what your partner or date likes, even if it's just their favourite film? Then hand-make (or if you are as useless at drawing as I am, hunt for something someone else hand-made on Etsy) something which will show your partner how much you appreciate and recognise their interests. Humour is great too. 

 

For example, my boyfriend knows how I love Bioshock, so he crept outside our flat one night and knocked on the door. When I opened the door, there was an empty bottle with a message inside and a box - the message in the bottle said "Would You Kindly Open The Box", inside the box was a Big Daddy toy!  

 


 

3. In a straight relationship, it should not be the man's responsibility to buy for the woman. 

This isn't the '50s, it's common for women to be working for their money, and equality goes both ways. It is not acceptable for women to expect a gift from their male partner, just as it is not acceptable for a man to expect sex in return. Girls, I know it's nice to feel spoilt once in a while, but it also feels amazing to do the same for others, including him! The best dates I've had with my partner have been those where we have both paid for and arranged different things throughout the day!

 

4. How and when to buy a woman lingerie.

I'm actually surprised that the emphasis is put on men buying women lingerie, because I'm pretty sure it's just as difficult for women buying women lingerie. Guys, you are constantly being given patronising advice regarding buying women lingerie, under the pretense that you are incapable of dressing yourself let alone falling head-first into the lingerie sizing jungle. 

 My opinion is that each case is different. There is no "trick" to buying the "right" lingerie for a female partner, because each individual case is different. For example, I've never been bought lingerie because I am ridiculously picky (not to mention have very expensive tastes, which would make me feel uncomfortable if someone were to buy me something from my wishlist). If I were in the dating game and a man bought me lingerie fairly early on in the relationship, I would probably be put off. So, make sure you really know her before you consider buying her something.

And even then, how sexy the lingerie is is a rather dangerous game to play. Unless she's a complete sex kitten, it's probably best to go with something luxurious and well-made rather than full on crotchless briefs and harness. 

 The sizing game is a tough one too. But you don't need to be buying her a bra. There's a whole plethora of lingerie that is much easier to size correctly. If you only have an incredibly vague idea, what about a silk chemise? Also, so many brands do little easy gifts now (including *cough* these Beauty Queen Pin Up Tins from Playful Promises), usually knickers that have enough stretch to be vaguely sized as small, medium or large. Alternatively, go to a small independent lingerie boutique and ask for help - the ladies that work there will be more than happy to give you some ideas. 

 

Also, for those fellas reading.

If I were a rich girl....

Why do I have such expensive tastes?

 

My latest lust-list, featuring things I cannot afford or cannot even condone spending that much on!

 

I.D. Sarrieri's Bordeaux Body - 429

I don't think I've ever seen a piece of lingerie that was more "me". Perhaps if there was a gold applique on it, but then I'd probably just foam at the mouth due to the sheer gorgeousness of it. I really want this. There's no way I could spend so much on a bodysuit.



Miss G Designs

I have no idea how much this is, but prices in her etsy seem to start from £200. 

ALL THE KOKOSHNIKS. Seriously, I have 3 and another on it's way, but I want them all. All of them. In fact, I'd be ridiculously happy with ANYTHING in Miss G's shop. 

 

 

How Women Are Portrayed in Lingerie Campaigns

It's my job to market lingerie for a small brand. Because of this, and because of my interest in marketing and lingerie as two separate things, I'm particularly interested in how different brands use different campaigns.

 

One of the obvious (and irritating) points you see cropping up again and again is that lingerie is something to make men happy.

 

One of my favourite lingerie blogs, The Lingerie Lesbian, addresses this in a few of her articles, including "What It's Like To Be a Lesbian in the Lingerie Industry" and "What Lingerie Isn't About: Why I Hate Compulsory Femininity". I love her blog because it's a fresh viewpoint that I have NEVER seen before in the lingerie industry. I'm not a lesbian, but that doesn't even matter, what matters is that I'm reading an article about lingerie by a woman that is completely un-connected to men. And that's what we need more of.

 

Our society is plagued by self-confidence and body snark, and the way lingerie is being sold to us is just adding to this insecurity. I'm not talking about the models used (I think that my opinion as to why models are not to blame is a whole different post, but let's just say that people have an incredibly warped view of what size 0 is, and it IS rare to see a size 0 model) but the way they are used. Two particular things irritate me beyond belief:

1. Female sexuality as something that can only be harnessed (no pun intended) by men.

2. "Real Women" wear lingerie.

 

As The Lingerie Lesbian points out, homoeroticism is rife throughout lingerie campaigns. You constantly see women posed together in provocative situations, usually looking glassy-eyed or in the middle of a kitsch spanking-fest presumably meant to remind the viewer of Bettie Page. There is rarely a man in sight, but that's the whole point. The male viewer can easily imagine himself there. 

 

There's shit like this, which makes my skin crawl so much that I can't watch it more than once.

 

 

Not only is the whole concept of this campaign borderline paedophilic (although the women are fully grown, the disturbing situation they are grinning through is, I assume, meant to encourage female viewers to reminisce on their childhood sleepovers), but it is also pure male-fantasy. 

(also as an aside, which Alix Fox pointed out to me: "FRILLY'S" IS NOT CORRECT)

I dread to think what some of the men who create these adverts would do if they met a real life lesbian. Probably attempt to convert them with their manly charms, because there's no such thing as a woman that can resist manly charms.

 

What about another example? Here's an Agent Provocateur ad that also involves a woman preparing for what I can only assume is a date while only wearing her underwear. She then SUDDENLY decides to go outside, looking for her cat, in her underwear. Can you see where this is going?

OH NO THE DOOR CLOSED.

OH NO THERE IS A MAN, QUICK LET ME BE SEXY.

*gurn gurn gurn*

BOOM! PUSSY JOKE.

 Watch the money roll in. 

 

Onto... 

 2. "Real Women" wear lingerie.

"Real Women", possibly my most hated phrase. Are you marketing lingerie or just the encouragement to bully other women? Those skinny girls that mocked you during high school, well men like meat, dogs like bones (or whatever that fucking pathetic phrase is, so pathetic that I would rather stab myself in the face than google it to find the correct saying). 

 

 The phrase "real women" should be banned from use. The joining of those two words should be illegal. Why? It's a lazy attempt at brand loyalty.

 

"Real women", yes you, with the stretch marks. Are you sick of seeing perfectly polished models with tiny stomachs? Well we CATER for REAL WOMEN, not those skinny ones, those absolutely vile skinny ones. Anyone who doesn't buy our bra obviously ISN'T a real woman. Men WANT real women, and REAL WOMEN wear cute lingerie. THAT'S WHAT REAL MEN WANT, REAL WOMEN. 

 

Again, like The Lingerie Lesbian said, you can only be a woman if you wear nice underwear. And men only want real women. 

 

The sexualisation of women in media and adverising is nothing new, and of course, lingerie IS all about feeling sexy. But it's not about encouraging men to buy lingerie with the assumption that doing so will transform their girlfriends/wives into their sex-slaves. 

 

This Month In Pictures

Whoops, I haven't done this since last year in November!

If you fancy seeing what i've been up to during December, take a look at my instagram @swiczeniuk

But as for January...

 

 

Top Left: Shot Miss Miranda for this year's Lingerie Love Bomb campaign! This is where a bunch of independent lingerie and swimwear brands get together and generally prove that indie is the way to go. Will post the images up once they are all released!

Top Right: Despite the articles in this book being from 2007, they are still hilarious and further my love for Charlie Brooker.

Bottom Left: It was my boyfriend's birthday (a significant one) on the 19th, and so we had a gathering and some amazing cake!

Bottom Right: Outfit for being in the audience (and almost set on fire) for The Black Cat Cabaret at Cafe de Paris. I haven't been to see a show without working for a long time, it was amazing.

 

 

Top Left: Laurie Hagen performing at The Black Cat Cabaret. She is one of my favourite performers - that guy was squirming like crazy.

Top Right: An outfit for The Burning Beat!

Bottom Left: Did I mention we now have a candy floss machine in our house? Yeah, it's amazing.

Bottom Right: My gorgeous other half! I can't remember where we were going to when this was taken!